Coleen Stubbs is the founder of Simplified CEO Systems and a Business Simplification Strategist who helps midlife entrepreneurs build businesses that run smoothly behind the scenes. With more than 37 years of entrepreneurial experience and nine businesses built, Coleen is known for helping overwhelmed business owners simplify, automate, and delegate so they can build both a business and a life they are madly passionate about.

Through her systems-focused approach, she creates customized business infrastructures that allow entrepreneurs to confidently show up as the face and voice of their brand without being buried in the day-to-day chaos. A passionate advocate for building both a profitable business and a meaningful life, Coleen blends real-world strategy with honesty, heart, and a deep belief that success should create more freedom—not more overwhelm.